There are over one million registered trademarks, and if you add to this the number of small businesses that are launched with a logo every year, the amount is staggering. Yet the basic question is, what makes one identity better than another and why? In every instance, a responsible creative process categorizes the designs of the best marks. This process encompasses 10 criteria. Let's look at these 10 items and examples that can help you transform, or create, an identity that is strong and lasting.
Logo Design in Next to No Time
Angela Riechers arms you with the game plan for completing a logo design and getting client approval quickly. She offers hints for each stage in the process, identifies common sources of miscommunication between designer and client, and shows how a logo can change over time and across different formats. You'll discover ways to take your logo designs further, faster.
Standout Logos: Creation and Presentation
This tutorial by Ivan Freaner is designed to help you create, present, and deliver extraordinary logos...and get them approved. Ivan addresses each of these stages, using Illustrator to share an array of techniques that will add something special to your symbols and type.
The Designer's Role in Bringing a Brand to Life
In this tutorial, instructor Jonathan Gouthier highlights each of the three roles a designer can expect to play in today's market: strategist, researcher, and visual communicator. Jonathan explains the importance of each of these design phases and demonstrates how to best fulfill and integrate them to address clients' needs.
Identity Development Through Marketing, Sales and Investor Relations Departments
From past experiences with clients, it is presumed that a strong brand image is made through the redundancy of logo, color and type placement. While corporate standards are needed so each person involved in corporate communications can carry the organization's image appropriately, it is more important that creativity is continually interjected into every part of an identity system. In this video, discover how to bring consistency, flexibility and authenticity to a full-scope identity campaign.
Preparing Art for Silk Screen
Silk-screen printing, especially for T-shirts is more popular than ever. Screen printing is defined and art preparation for basic screen printing is explained in this tutorial. In addition, a brief history of the medium accompanied by visual examples provides a fun, fast crash course in how this technique has been used in art for centuries.
Sick, Lost, Broken Brands: Symptoms and Recovery
What do you currently do when your brand seems to be stagnant or unresponsive? Throw up your hands or do nothing? In this tutorial, Jonathan Gouthier will highlight problematic areas for brands and offer some advice with case studies of larger more prominent brands that can help you jump start your brand when it's feeling down.
Repeat & Align: Spacing Tips & Techniques in Photoshop
In this tutorial, Helen Bradley supplies tips for using the Repeat & Align tools in Photoshop. You'll discover quick ways of aligning images relative both to a grid and to one another as well as using the rotate and transform tools to make perfect patterns such as starbursts and spirals. In addition, Helen guides you through the creation of 3D patterns with the vanishing point tool.
Five Famous Logos Deconstructed
Designer/artist Lauren Matsumoto takes a fun approach to a software tutorial: demonstrating cool features and techniques in Adobe Illustrator by recreating five ubiquitous logos. Lauren shows how to turn back the clock on Courier, how to use Illustrator's pathfinder palette, how to create reflections, and a lot more cool tricks using the logos for Chase Manhattan, Target, Aveda, and Animal Planet as well as Milton Glaser's legendary I Heart NY.
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